It is often thought by society that the only measure of a successful business is its turnover rate. But that is a dangerous misconception. It leaves us celebrating businesses who, sure, have a high turnover rate, but we ignore weighting their body of work, sustainability, or what the return for the owners and shareholders is.
This misconception leads to many starting businesses looking solely at what their services were charged while working for someone else. They simply try to undercut and take a larger piece of the pie. It sounds nice in theory but is fundamentally flawed. Yes, if you see an opportunity in the market you should take it, but it is important that you create your new business without a pure sales = success mindset.